Latest Story

9 Ways to Generate Content Ideas

2014/04/14
By
real estate marketing idea; you need a big idea for your marketing strategy

Source: business2community.com ~ Author: Tara Alemany One of the most common questions I’m asked by someone new to blogging is: But what will I write about? The short answer is that you should write about the things you know about and have experience with. Yet, even that answer can leave you scratching your head trying to...

Read more »

6 Real Estate Marketing Ideas For Agents in 2014

2014/03/20
By
6 Real Estate Marketing Ideas For Agents in 2014

Source: lwolf.com ~ Author: James Harris If you’re just starting out in the real estate industry as an agent or are a seasoned veteran, there are always things you can do to improve how you market yourself to potential customers. While there are many tried and true methods, here’s a list of 6 tips to help...

Read more »

6 Steps to Take Today to Improve Your Google Search Results

2014/02/20
By
6 Steps to Take Today to Improve Your Google Search Results

Source: Entreprenuer.com ~ BY LORI CULWELL Do you like what you see when you Google yourself or your business? Almost every week, I get a frantic call from someone needing my help with their search engine results. Sadly, this is usually motivated by bad reviews and a drop in business. There are steps you can take to...

Read more »

Nothing drums up real estate leads like good old-fashioned handshake marketing

2014/02/09
By
Nothing drums up real estate leads like good old-fashioned handshake marketing

NOTE: I have always said that all of the internet marketing in the world is not going to be enough… you have to get up close and personal with your prospects, belly to belly, close enough to shake their hand, especially when it comes to Real Estate. Source: Inman.com ~ By Belinda Spellman With social...

Read more »

WordPress themes for real estate agents on a budget: 11 tips to get started

2014/02/01
By
WordPress themes for real estate agents on a budget: 11 tips to get started

Source: Inman.com  By Laura Monroe Some things in technology don’t change as often as one might think. As I look at many agent websites and blogs, I still cheer for the ones who understand what they want in their website, and make every effort to build one themselves. But, there is still a long...

Read more »

How should I address a small duplicate content issue?

2014/01/06
By

Question to Matt Cutts : If you had to deal with short-term duplicated content on a news site (perhaps publishing a story on two different URLs over one day), what would you do in order to avoid any penalty from a duplicate content filter? Computerklaus, São Paulo, Brazil   Answer: Assuming this is white...

Read more »

6 quick and inexpensive ways to turn real estate technology excuses into solutions

2013/12/31
By
6 quick and inexpensive ways to turn real estate technology excuses into solutions

By Sam DeBord, Inman.com Homebuyers and sellers today make inferences about real estate agents’ professionalism based on their ability to use current technology. The image we project to the public is heavily influenced by whether or not we keep up with the level of technological service they have come to expect from other industries. This isn’t about...

Read more »

How to get out of the reactionary service trap

2013/12/23
By
How to get out of the reactionary service trap

In the heyday of the insurance business, your insurance salesman was a member of the local community. He would knock on doors, sit down with your family at the kitchen table and discuss your needs face-to-face. When the Internet upended the insurance industry, salespeople withdrew to their desks and shifted from actively pitching potential...

Read more »

Five Marketing Predictions for 2014

2013/12/20
By
Five Marketing Predictions for 2014

By Atri Chatterjee contributor to Business2Community.com Prognostication is a risky business. Remember this one? “I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.“—Robert Metcalfe, founder of 3Com and inventor of Ethernet, writing in a 1995 InfoWorld column. Or this one? “This ‘telephone’ has too many shortcomings to be seriously considered...

Read more »

6 Easy Steps to Being a Master Networker

2013/12/07
By
6 Easy Steps to Being a Master Networker

BY STEPHEN KEY, Entreprenuer.com When there’s only so much time in the day, it’s easy to overlook the value of building and maintaining your professional relationships. But being stressed and busy is no excuse. Relationships take effort, of course, but throughout my career, I’ve constantly been reminded that my success is dependent on the strength of my network....

Read more »

What is Social Search Optimization?

2013/12/03
By

Before we answer that question, did you know that Social Search Optimization has some very practical benefits: Bing uses Facebook Likes as a ranking signal Google is using the +1 as a ranking signal Tweets help Google index content faster To answer the question – What is Social Search Optimization (SSO) you have to...

Read more »

Real Estate Marketing Ideas; Digital technology is a new way to reach people

2013/11/21
By
Real Estate Marketing Ideas; Digital technology is a new way to reach people

November is typically planning season for businesses. Marketers start thinking of next year’s plan, budgets and campaigns. Most of us are convinced that digital marketing must not be ignored yet Marc Pritchard from Proctor & Gamble shocked everyone when he announced that digital marketing is “dead”. Pritchard explained that digital technology is merely a...

Read more »

The Top 5 Content Marketing Myths That Need To Be Laid To Rest

2013/11/19
By
The Top 5 Content Marketing Myths That Need To Be Laid To Rest

By Amanda Clark business2community.com As business owners focus more and more of their attention on content marketing, the rumors and myths associated with content marketing also continue to gain steam. Prior to investing in content marketing efforts for your business, it’s important to lay these false ideas to rest so you can market your brand successfully....

Read more »

Real Estate Marketing Ideas: 3 Big Brand Social Media Ideas Small Businesses Can Use

2013/11/13
By
Real Estate Marketing Ideas: 3 Big Brand Social Media Ideas Small Businesses Can Use

By Vertical Response When it comes to more traditional marketing and advertising, it can be challenging for small businesses to implement ideas from big brands. Some of these efforts can call for large budgets and staff, which the smaller guys just don’t have. But in the age of social media, it’s much easier for...

Read more »

The keywords being used to sell homes

2013/11/07
By
The keywords being used to sell homes

By Quentin Fottrell What luxury real-estate listings say about America’s changing tastes They’ve got wine cellars and they aren’t afraid to show ’em. Sellers who downplayed their homes’ luxury extras in the midst of the Great Recession — lest a whiff of Wall Street malfeasance offend potential buyers — are reversing that strategy, promoting...

Read more »

Real Estate Marketing Ideas; Create your strategy around a ‘Big Idea’

2013/10/31
By
Real Estate Marketing Ideas; Create your strategy around a ‘Big Idea’

By Aaron Woodman, Inman.com Something I like to focus on when coming up with marketing game plans for real estate agents both seasoned and new alike is digital strategy. Often I broach the subject only to be met with an anxious client; from the outside, the digital landscape seems a resource that requires an entirely...

Read more »

Real Estate Marketing Ideas;10 Real Estate Blog Topic Ideas

2013/10/28
By
Real Estate Marketing Ideas;10 Real Estate Blog Topic Ideas

Real Estate Marketing Idea: Blogging is one of the best ways to engage and provide relevant content for your clients and prospects. By Jason Houck  www.businesstocommunity.com Does the mention of a real estate blog leave you scratching your head for topic ideas? Chris Brogan once said, “No matter what, the very first piece of Social Media Real Estate...

Read more »

The Whys, Wheres and Hows of Getting Online Reviews

2013/09/09
By
The Whys, Wheres and Hows of Getting Online Reviews

Getting Online Reviews Free Training Webinar Monday, September 16th at 10am Pacific Did you know that… 76% of consumers regularly or occasionally use online reviews to determine which local business to use. 52% of consumers reported that positive customer reviews make them more likely to use a local business 52% of consumers trust online...

Read more »

Real Estate Marketing Idea: Focus on Online Visibilty

2013/03/25
By
Real Estate Marketing Idea: Focus on Online Visibilty

Online visibility requires action to make it happen. Below are 10 things you can do to increase your online visibility for your real estate business: Planning – First and foremost, when it comes to online visibility,  you have to know what it is that you want to accomplish. So take some time and write...

Read more »

Marketing your business with a Facebook Page

2013/02/08
By
Marketing your business with a Facebook Page

You can market in Facebook, but you have to be willing to pay for advertising to drive traffic to your business page (to get LIKES or promote an event). You can spend as little as $3.00 a day upwards to hundreds of dollars. And, you need to provide relevant and informative posts at that...

Read more »

Internet Marketing Strategies Training

2013/02/04
By
Internet Marketing Strategies Training

12 Month Mentoring Course Is this for you? Are you trying to build a new business, or struggling in a business you’ve been running for years? Are you trying to leverage social media, spending a lot of hours trying to make things happen, but not seeing results? Do you struggle with content marketing and/or...

Read more »

Social Networking Posts; Automate & Syndicate

2013/01/27
By
Social Networking Posts; Automate & Syndicate

A couple of years ago I read an article -  22 Tweets-Per-Day the Optimum. Furthermore, the article goes on to say – “Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. The “peak” of the curve below is at about...

Read more »

Define and Identify your Target Market

2013/01/21
By
Define and Identify your Target Market

Early on in the process of planning your internet marketing strategies, you need to get a clear picture of your target market; define and identify exactly who they are, then write a clear and concise description of your ideal client. Identify your Target Market Here is the definition of ‘target market’ from the Entrepreneur...

Read more »

A Simple 5 Step Business Plan

2013/01/11
By
A Simple 5 Step Business Plan

Many of you are asking “Why do I need a Business Plan?” For years I had been operating without one, just drifting from one project to another. These days I review my business plan every year for the following reasons: It gives me a chance to decide where I want to go with my...

Read more »

Looking forward to 2013 Internet Marketing Trends

2013/01/04
By
Looking forward to 2013 Internet Marketing Trends

At the end of the year I spend some time not only looking backward, but also looking forward. Truth be told, I never stop looking forward, watching for trends and trying to keep up with the business of internet marketing. We saw a lot of changes during 2012… Facebook changed the Profile format to...

Read more »

Tips for Managing your Brand Reputation

2012/12/27
By
Tips for Managing your Brand Reputation

“Your character is what you really are while your reputation is merely what others think you are.” ~ John R. Wooden Back in the day when we were all practicing Old School Marketing you could expect an upset customer to to tell 7 of their friends. Back then an occasional upset customer was acceptable...

Read more »

Facebook Marketing; the Basics

2012/12/20
By
Facebook Marketing; the Basics

There are a number of reasons to market your business on Facebook. Here are a few: How about getting found by people who are searching for your products and services? You can connect & engage with clients and your focus market You can become a valuable resource to potential clients and prospects You can...

Read more »

Jim Fortin; Easy Neuro Persuasion Techniques

2012/11/15
By
Jim Fortin; Easy Neuro Persuasion Techniques

Neuro Persuasion Techniques What can you say to people to persuade them and influence them. It’s called compounding and it’s the way that the brain works. The more that you do something, the more that you want to do that thing. First language pattern: The more that you __________________, the more that you will...

Read more »

Internet Marketing and Social Networking News

2012/10/05
By
Internet Marketing and Social Networking News

One Billion Facebook Users October 04, 2012 By Mark Zuckerberg This morning, there are more than one billion people using Facebookactively each month.If you’re reading this: thank you for giving me and my little team the honor of serving you.Helping a billion people connect is amazing, humbling and by far the thing I am...

Read more »

Jim Fortin Introduces Zero Effort Selling for Realtors

2012/10/05
By
Jim Fortin Introduces Zero Effort Selling for Realtors

Stop selling and start closing more business. Jim Fortin trains Realtors and other sales people to lead prospects using the power of suggestion. In other words, how to plant suggestions that people begin operating on and they are not even aware that they are being led. He uses the example of an old Tylenol television...

Read more »

17 Brillaint Sources of Content Hidden Right Under Your Nose

2012/09/24
By
17 Brillaint Sources of Content Hidden Right Under Your Nose

By Corey Eridon at Hubspot.com Creating content is a pain in the puppy. (I’m watching my potty mouth, you guys.) That’s coming from someone whose entire job is to create content. But if you’re a multi-tasking marketer — creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action —...

Read more »

50 of the Best Internet Marketing Qoutes

2012/09/11
By
50 of the Best Internet Marketing Qoutes

50 Of The Best Internet Marketing Quotes from Prime 500 As you know, I am always encouraging you to post (on a regular basis) at Facebook, Twitter, LinkedIn and Google+… several times a day would be good! And, as you know, pictures and videos can be pretty compelling and add interest to your social...

Read more »

4 Marketing Tools that I cannot live without

2012/09/10
By
4 Marketing Tools that I cannot live without

These marketing tools don’t need much of an introduction… so I will just get to the point! Hootsuite *Hootsuite is probably my most favorite cost-effective, time saving tool that I use almost daily. The free version of hootsuite allows you to schedule and syndicate (up to five social networking sites) your social networking posts...

Read more »

Five Steps to Developing Killer Content Marketing Ideas

2012/08/10
By
Five Steps to Developing Killer Content Marketing Ideas

All writers experience ‘writers block’ from time to time… it just happens. And, when it happens it’s always a good idea to go back to the basics in order to get the creative juices flowing. What follows are five steps that should get you back on the right track with lots of content creation...

Read more »

Creating Killer Content is a great real estate marketing idea, Part I

2012/08/02
By
Creating Killer Content is a great real estate marketing idea, Part I

Everyday there is one thing on every internet marketer’s do-to list: Create New Content. Back in the old days, marketers created content only when it suited their company’s needs. Today marketers need to create a constant flow of killer content… the kind of content that your visitors feel compelled to share at their social...

Read more »

Sales Funnel, Stage III, the back end, or pipeline

2012/08/01
By
Sales Funnel, Stage III, the back end, or pipeline

First let’s review what we have learned about the Sales Funnel so far; A Sales Funnel is a simple visualization tool that shows how the sales cycle works for every prospect or sales opportunity. The metaphor of a funnel, wide at the top and narrow at the bottom, helps us to define and monitor...

Read more »

Sales Funnel, Stage II; Step-by-Step Lead Nurturing Strategy

2012/07/26
By
Sales Funnel, Stage II; Step-by-Step Lead Nurturing Strategy

For those  of you that have been reading these articles on the Sales Funnel, I thought I would simplify the steps that it takes to set up the second stage-Lead Nurturing; 1. Determine your goal – Decide what actions make a lead ready to buy, and decide what type of content will qualify them....

Read more »

Sales Funnel;Types of Lead Nurturing Content

2012/07/24
By
Sales Funnel;Types of Lead Nurturing Content

In the last blog I shared information about the Sales Funnel; Nurturing Leads… how to  keep your prospect engaged with your content on an ongoing basis and gradually introducing them to the more advanced stages of the sales cycle. For those of you wondering how you are going to accomplish that task, I decided...

Read more »

Stage II of the Sales Funnel; Lead Nurturing

2012/07/22
By
Stage II of the Sales Funnel; Lead Nurturing

Have you set up Stage I of your Sales Funnel yet? Are you capturing subscribers to your blog? Have you been building an audience and establishing your credibility with regard to your services/products? Have you set up a lead-capture system? How many prospects do you have in your Contact List? Are you ready to...

Read more »

Internet Marketing Bootcamp 2012

2012/07/16
By
Internet Marketing Bootcamp 2012

Over the last couple of months I had been thinking about offering an event that would enable the attendees to set up an internet marketing system–in just two days. And, finally it happened… 10 real estate agents met with me at the Modesto office of Century 21 M&M office. Starting with WordPress, we completely...

Read more »

Stage I of the Sales Funnel; The Top End

2012/07/10
By
Stage I of the Sales Funnel; The Top End

The focus at Stage I of the Sales Funnel; the Top End,  is to attract and qualify people who might be interested in  purchasing your products further down the sales funnel. At this stage you begin the process of refining your target customer, establishing your expertise and educating the prospect of the possibilities you...

Read more »

The Sales Funnel; Just exactly what is a prospect

2012/07/08
By
The Sales Funnel; Just exactly what is a prospect

Technically, anybody that is in your sphere of influence is a prospect AND is in the top end of your sales funnel… friends, family, social media friends, followers, connections, group members, etc. Maybe they read your Facebook, LinkedIn, Google+ or Twitter posts, and maybe they have attended one of your presentations. The point is...

Read more »

What is a Sales Funnel and Why is it a Good Marketing Idea

2012/06/11
By
What is a Sales Funnel and Why is it a Good Marketing Idea

Just exactly what is a Sales Funnel? A simple visualization tool that shows how the sales cycle works for every prospect or sales opportunity. The metaphor of a funnel, wide at the top and narrow at the bottom, helps us to define and monitor the sales process. At the top of the sales funnel...

Read more »

Keeping up with Facebook Changes; A good real estate marketing idea

2012/05/11
By
Keeping up with Facebook Changes; A good real estate marketing idea

As most of you know (and many of you are frustrated about) Facebook has undergone many changes in the last few weeks. On February 29th they rolled out the Facebook Profile Timeline, then a few weeks later they added a Facebook Business Page Timeline. I know, I know, change is frustrating, but it doesn’t...

Read more »

Building a Brand; Steps 1, 2

2012/04/25
By

Did you know that today’s average consumer faces a barrage of up to 3,000 advertising and promotional messages every single day? And, did you know that a brands is a  promise that you make to your clients?  The fact is, branding is the process of developing consumer beliefs and perceptions that are accurate and...

Read more »

Building a Brand; Steps 3, 4

2012/04/25
By

***2nd article out of series of 3 Step 3 – Putting your Brand into Words Your vision statement is your ultimate dream; your mission is how you’ll achieve your aspirations. Vision Statement Ask the questions: 1. Why drives you to get up and go to work in the morning 2. What GOOD do you...

Read more »

Building a Brand; Steps 5, 6

2012/04/25
By

***3rd article out of series of 3 Step 5. – Designing your Logo A logo is the graphic design that conveys your brand name and character in your marketplace. The best logos are unique, simple, and strong representations of your brand. Your logo is the face of your organization. Keep it simple. It needs...

Read more »

Niche .com domains are good real estate marketing ideas

2012/04/21
By
Niche .com domains are good real estate marketing ideas

Learned something new today… TLD stands for Top Level Domain, i.e. dot com. And, gTLD stands for generic Top Level Domain. Have you ever heard the term DNS?  It stands for Domain Name System which is the Internet’s  way to allow Users to refer to web sites and other resources using an easy to...

Read more »

Matt Cutts Answers Questions about SEO Myths

2012/04/18
By
Matt Cutts Answers Questions about SEO Myths

What constitutes too many sites on the same server, with the same IP? Matt Cutts says if you have 2, 3 4, or 5, sites and they are all different themes you are not in the place where you need to worry too much. But if you have 2000 sites, you may have to...

Read more »

Which is more important – Links or Content?

2012/04/17
By
Which is more important – Links or Content?

According to Matt Cutts, you need to build a website that is interesting and useful, has great resources and information in order to attract exceptional links. It’s kind of like what comes first – the chicken or the egg? With a website, it’s a good real estate marketing idea to focus on the content...

Read more »

Google Plus shows you how to set-up your Profile

2012/04/12
By
Google Plus shows you how to set-up your Profile

Have you set up your Google+ account yet? You have to first set up a Google Profile. “A Google Account lets you access a variety of Google products such as Gmail, Google+, YouTube, and many more. A Google Account includes a Gmail address and a Google Profile, which will help you have a richer,...

Read more »

Real Estate Marketing Ideas for Today’s Business Owners

2012/04/09
By
Real Estate Marketing Ideas for Today’s Business Owners

Ten years ago if you wanted to market your business you would contact the telephone company and pay anywhere from $300 to $900 a month for a display ad in the yellow pages. You might also contact the newspaper to run a small ad which would cost at least a couple hundred dollars a...

Read more »

15 Simple SEO Techniques

2012/03/21
By
15 Simple SEO Techniques

Everyone is curious about Search Engine Optimization – What is it? How does it work? And, how do I get my website to show up on the first page of Google?” Implement the following simple SEO techniques and slowly (but surely) you will see an increase of organic traffic to your website. #1-Keyword Research...

Read more »

LinkedIn; Win Connections and Influence Prospects

2012/02/26
By
LinkedIn; Win Connections and Influence Prospects

LinkedIn can be a powerful marketing tool and an important real estate marketing idea. Did you know that LinkedIn is the largest professional network with over 150+ million users. And, when you consider that the average household income of members is $109,000/year and professionals are signing up to join the social networking site on...

Read more »

Mobile Marketing Part 2, The Tools

2012/02/07
By
Mobile Marketing Part 2, The Tools

Mobile Marketing Tools Mobile Marketing starts with Local Marketing and requires a mobile optimized site. However, once those fundamentals are in place there are a whole bunch of mobile marketing tools to choose from. Start with QR codes, then implement SMS text with all of it’s versatility and don’t forget to look at some...

Read more »

Are you Ready for the New Age of Mobile Marketing-Part 1

2012/02/06
By
Are you Ready for the New Age of Mobile Marketing-Part 1

Mobile marketing is moving to the forefront Mobile represents the future of Social Networking 62% of people with smart phones search online For 25% of mobile users, mobile is their only access to the web In 2013 more people will be accessing the internet from a mobile device Compared to print, radio, television or...

Read more »

Marketing with the New Facebook Timeline

2012/02/01
By
Marketing with the New Facebook Timeline

Since the Facebook Timeline appeared mid-December 2011, there has been a lot of criticism (and some cynicism) with regard to the change in the look and feel of the Facebook Profile. Right after I learned about the Timeline, I spent about 4 hours exploring the new format from every angle and what I learned...

Read more »

Be Aware, Be Safe – protect against Theft, Burglary and Malware

2012/01/27
By
Be Aware, Be Safe – protect against Theft, Burglary and Malware

Yesterday, when both my husband and I were out of the house, we were burglarized in broad daylight. We didn’t lose much, just my back-up laptop, a net book, a safe and a couple of watches.  But we did lose peace of mind. In fact, after two hours of adrenalin rush dealing with a...

Read more »

WordPress; the What’s, Why’s, When’s and How-To’s

2012/01/19
By
WordPress; the What’s, Why’s, When’s and How-To’s

What’s WordPress? “WordPress is a free and open source blogging tool and content management system (CMS) powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 powers 22% of...

Read more »

14 Steps to a Lead Capture System at a Facebook Business Page

2012/01/16
By
14 Steps to a Lead Capture System at a Facebook Business Page

What is a Lead Capture System? Facebook now offers an iFrame app which can be set up to capture email addresses when people visit your business page for the first time.  This is a great way to establish your expertise and if you offer a series of tips or steps over a several day...

Read more »

5 Internet Marketing Trends for 2012

2012/01/02
By
5 Internet Marketing Trends for 2012

It is always a good real estate marketing idea to research what’s trending in the internet marketing scene. This year there seems to be a sense of urgency among the internet marketing community, and even though this technology is still in it’s infancy, whatever you do this year is going to benefit your business...

Read more »

2012 Goal Setting: An important Real Estate Marketing Idea

2012/01/02
By
2012 Goal Setting: An important Real Estate Marketing Idea

Goal Setting is always important real estate marketing idea. Whether it is that start of a New Year, or a new business venture, goal setting should be one of the first things on your ‘to-do’ list. Recently I’ve been thinking a lot about goals for 2012. Last year, early in January 2011, I spent...

Read more »

How much content should be on a homepage; with Matt Cutts of Google

2011/12/21
By
How much content should be on a homepage; with Matt Cutts of Google

According to Matt Cutts, Google Engineer, you can have too much content, so you don’t want a web page that takes a long time to download or Users with a slow connection will get angry at you. In general, it is a good real estate marketing idea to you have a significant amount  of...

Read more »

6 Ways to Grow your Business with Content, Video by Michael Stelzner

2011/12/15
By
6 Ways to Grow your Business with Content, Video by Michael Stelzner

Why Content? According to Michael Stelzner of Social Media Examiner, business is like a rocket ship, and content is the fuel that moves your rocket ship forward. Nobody likes to be sold to, however, when you produce high value content in the form of “how to” information or an expert interview, people will share...

Read more »

Are you ready for 2012? Real Estate Marketing Ideas provides Simple Answers to Probing Questions

2011/12/12
By
Are you ready for 2012? Real Estate Marketing Ideas provides Simple Answers to Probing Questions

Real Estate Agents and small business owners are asking probing questions going into 2012, and Best Real Estate Marketing Ideas is answering those questions. How do I generate leads, win clients and get referrals AND traffic to my website? 1. With killer content that provides real benefit to your prospects. Content that doesn’t waste...

Read more »

Inbound Marketing, an Important Real Estate Marketing Idea

2011/12/09
By
Inbound Marketing, an Important Real Estate Marketing Idea

“Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin‘s idea of permission marketing. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have...

Read more »

Guerrilla Marketing; What does it take to implement this marketing idea

2011/12/09
By
Guerrilla Marketing; What does it take to implement this marketing idea

Guerrilla marketing is all about building relationships first – which is always a good real estate marketing idea. Where some marketers are blatant in their attempt to convert your interest into a sale, guerrilla marketers know that it is better to offer value, and patiently build your trust. Where some marketers reach out to...

Read more »

Track your Email Campaign’s Performance; It’s a Good Real Estate Marketing Idea

2011/11/30
By
Track your Email Campaign’s Performance; It’s a Good Real Estate Marketing Idea

Implementing email marketing is a good real estate marketing idea. In fact, tracking the performance of a specific email is critical in making sure that the marketing campaign is effective. Tracking the performance of an email marketing campaign is similar to tracking the performance of a direct mail campaign, except there are more key...

Read more »

Developing an Email Strategy is a good Real Estate Marketing Idea

2011/11/26
By
Developing an Email Strategy is a good Real Estate Marketing Idea

Assuming you have uploaded your client database, added all of your business cards into that same database…now what? It’s time to upload all of this information into your email marketing manager. I use mailchimp.com, which will manage up to 2000 email marketing addresses and allows you to send out 12,000 emails a month –...

Read more »

The foundation of real estate marketing ideas is ‘the List’

2011/11/24
By
The foundation of real estate marketing ideas is ‘the List’

The foundation of real estate email marketing is ‘The List’. The best idea when it comes to names for the email marketing list are those found close at hand. So gather up all of your business cards, access your database and let’s get started. Email marketing lists should contain names of people who you...

Read more »

Social Networking Site for Viral Marketing Promotion

2011/11/10
By
Social Networking Site for Viral Marketing Promotion

Why should you even care about viral marketing? After all – viral traffic rarely converts, and even though it can create a huge amount of traffic, that traffic is usually short lived and not indicative of normal traffic. That being said, there are many reasons for viral marketing, but here are the top three...

Read more »

Bounce Rate is a Measure of your Online Presence

2011/11/03
By
Bounce Rate is a Measure of your Online Presence

People ask me often, “What is Bounce Rate?” And the answer is – “When you land on a website and don’t find what you are looking for-within seconds-you bounce out!” When used as a tool to measure the effectiveness of your online presence,  it can be an important real estate marketing idea. On your...

Read more »

Local Marketing at Google Places

2011/10/25
By
Local Marketing at Google Places

What is Google Places and why should you care? Google Places, formerly known as Google Maps is a website where you can list your business details; name, location, category, hours of operation, areas of service, and add pictures, videos and keywords. There are 10 listings on the first page (a – j), with a...

Read more »

How to Set Up an Drip Email Marketing System with Autoresponder

2011/10/18
By
How to Set Up an Drip Email Marketing System with Autoresponder

So what is a drip email marketing campaign, and why would we want to implement this type of marketing? It is important to become a trusted name in email, so that people will open up their emails because they know you won’t waste their time. A drip email markeing campaign that helps people recognize...

Read more »

The Elements of Email Marketing; important Real Estate Marketing Ideas

2011/10/14
By
The Elements of Email Marketing; important Real Estate Marketing Ideas

There are several elements to an email marketing campaign and understanding them is a good real estate marketing idea; Email Campaign A campaign is a email that you create and then send out to people in your marketing contact list. This can be a plain-text campaign, which is a simple format, or HTML campaign...

Read more »

Email Marketing Lists; an Important Real Estate Marketing Idea

2011/10/13
By
Email Marketing Lists; an Important Real Estate Marketing Idea

What is an email marketing list? An email marketing list is a group of names with corresponding email addresses of people that are either prospects or clients of your business. First lets talk about the legal aspects of email marketing, and the federal regulations protecting email addresses… You hear a lot about spam, just...

Read more »

4 Steps to setting up a Lead Capture System; a Good Real Estate Marketing Ideas

2011/10/12
By
4 Steps to setting up a Lead Capture System; a Good Real Estate Marketing Ideas

Blog marketing is an excellent way to grab your target market’s attention. But, an even better real estate marketing idea is to set up a lead capture system at your blog. This way you can get that prospect into a one of your email marketing lists so that you can then keep your brand...

Read more »

The Carrot, the Egg, and the Coffee Beans

2011/10/11
By
The Carrot, the Egg, and the Coffee Beans

A young woman went to her mother and told her about her life and how things were so hard for her. She did not know how she was going to make it and wanted to give up. She was tired of fighting and struggling. It seemed that, as one problem was solved, a new...

Read more »

SMS Mobile Marketing, a New Real Estate Marketing Idea

2011/10/07
By
SMS Mobile Marketing, a New Real Estate Marketing Idea

Did you know that only 22% of Users read their emails, but 97% read mobile text messages? For this reason, SMS (short message service) mobile marketing is a stupendous real estate marketing idea. SMS mobile marketing is a fast way to get the word out…about promotions, about new products and services…even mobile coupons. When...

Read more »

Choose an ‘Easy to Remember’ Domain; an Important Real Estate Marketing Idea

2011/10/05
By
Choose an ‘Easy to Remember’ Domain; an Important Real Estate Marketing Idea

Choosing an ‘easy-t0-remember’ domain name is an important real estate marketing idea. After all – your clients will be using it to find their way to your website. In fact, your domain is an important part of brand marketing. Domain names are the part of your web address that comes between ‘http://’ and the...

Read more »

Determine your target market; an important real estate marketing idea

2011/10/03
By
Determine your target market; an important real estate marketing idea

Determining who your target market is not only an important marketing idea, but also part of planning for success. All the small business owners and real estate agents I’ve talked to have a pretty good description of who they sell to – most often. Of course, if you are new to the business, you...

Read more »

FAQ – SEO and Social Networking

2011/09/28
By
FAQ – SEO and Social Networking

As most of you know, I have been offering some free training webinars on internet marketing ideas for Real Estate agents and small business owners. During the sign-up process I have getting some interesting questions that I thought I would take the time to address here… Q. Does the fan page at Facebook really...

Read more »

Social Networking Post Automation; A Time-Saving Real Estate Marketing Idea

2011/09/25
By
Social Networking Post Automation; A Time-Saving Real Estate Marketing Idea

Quite often I hear the question – How much time do I need to spend at social networking to be effective? Many of us sit down, open up Facebook and we are off and running. We start interacting with our friends – commenting, liking and sharing along the way. We click on a friend’s...

Read more »

Types of Posts that work at Social Networking, a Real Estate Marketing Idea

2011/09/22
By
Types of Posts that work at Social Networking, a Real Estate Marketing Idea

For a long time I thought about the question – What types of posts are appropriate for social networking? I attended a webinar and the answer there was – QUESTIONS, short and simple. I experimented with famous quotations, and that worked. I put up links to other people’s blog posts, and the response was...

Read more »

Business is Great; Planning for Success

2011/09/18
By
Business is Great; Planning for Success

Don’t you just love an inspirational story? This story is about a business owner who believed in the marketing idea that planning for success is important and words are powerful! A landscape gardener ran a business that had been in the family for two or three generations. The staff were happy, and customers loved...

Read more »

How to Write an EBook with Viral Potential; A Real Estate Marketing Idea

2011/09/18
By
How to Write an EBook with Viral Potential; A Real Estate Marketing Idea

Writing an e-book is a great way to establish your expertise, and, it is also a powerful real estate marketing idea. If you are thinking of investing your time in this type of activity, it is important to plan for success. And, if success triggers a viral response – tons of traffic will arrive...

Read more »

Developing an Email Strategy is a good Real Estate Marketing Idea

2011/09/18
By
Developing an Email Strategy is a good Real Estate Marketing Idea

Email marketing is a good Real Estate Marketing Idea. Whether you are keeping up with your clients, reaching out to prospects, or just trying to keep in touch with your target market, email marketing is one of the most cost-effective ways to market these folks. Assuming you have uploaded your client database, added all...

Read more »

Email Marketing; A Real Estate Marketing Idea that Works

2011/09/18
By
Email Marketing; A Real Estate Marketing Idea that Works

Email marketing has been around since the early 1990’s and, in fact, predates the internet. Businesses quickly figured out that email was not only an effective way to market products and services, but a more cost-effective method than mass mailing advertisements to residences. Email marketing is an important real estate marketing idea. These days...

Read more »

GET SALES, a Best Real Estate Marketing Idea

2011/09/18
By
GET SALES, a Best Real Estate Marketing Idea

Years ago, I memorized the acronym GET SALES for a women’s clothing store management position. The idea was treat each letter as a part of the sales process. So when the customer walked in the store, first I would greet, then engage in conversation, mentions the sales, show and suggest clothing articles…and so on....

Read more »

4 Simple Rules of Viral Marketing

2011/09/17
By
4 Simple Rules of Viral Marketing

Viral marketing is one of the most powerful and exciting ways to reach your audience. Anyone with some interesting real estate marketing ideas and a creative way to share them can become famous. Sounds simple doesn’t it? Well maybe… however, if you are already an experienced marketer, you need to know that success in...

Read more »

Daniel Zarrella and The Science of Social Media

2011/09/17
By
Daniel Zarrella and The Science of Social Media

Don’t know about you, but I always love it when science supports what I already believe to be true. Daniel Zarrella, webinar presenter for The Science of Social Media, has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed...

Read more »

Branding with guerrilla tactics is a ‘best’ Real Estate Marketing Idea

2011/09/17
By
Branding with guerrilla tactics is a ‘best’ Real Estate Marketing Idea

These days I carry a smart phone with me whenever I leave the house, and, just in case I see something interesting or provocative I can snap a picture or record a video.  Then, in just a few seconds I can post it on my favorite social networking site. There is no longer any...

Read more »

WordPress Website Set-up in 1 hour; a great Real Estate Marketing Idea

2011/09/16
By
WordPress Website Set-up in 1 hour; a great Real Estate Marketing Idea

Setting up a WordPress website that gets noticed is a good real estate marketing idea. So recently, I hosted a webinar for my real estate friends on WordPress; how to set it up, how to add Pages and Posts, how to insert pictures and how to embed videos…all in one hour. The response was...

Read more »

What is Authorship and is it a good Real Estate Marketing Idea

2011/08/14
By
What is Authorship and is it a good Real Estate Marketing Idea

In simple terms – Authorship is the markup – rel=author,  in the html code. Any link can have a rel=author atribute attached to it.  The other end of this link represents the author of the page that the link is coming from. Google is using this information to get authorship information and for that...

Read more »

Know how your Online Presence Measures Up to the Competition

2011/07/27
By
Know how your Online Presence Measures Up to the Competition

How does your online presence rate in comparison with websites of similar content (or your competition)? By way of illustration, follow along side me while I walk you through the steps of discovering your ‘comparison to the competition’ or…How do you measure up to your competition? Let’s use this site’s concept keyword: ‘real estate...

Read more »

Google’s Matt Cutts gives tips to small business owners

2011/07/10
By
Google’s Matt Cutts gives tips to small business owners

According to Matt Cutts, Engineer at Google and head of the WebSpam department, “WordPress is a blogging software package, it’s open source and has a ton of plugins.” He further states that “WordPress software is made to do Search Engine Optimization pretty well.” For small business owners don’t know what a title tag or...

Read more »

Search Engine Indexing is one measurement of Internet Marketing Success!

2011/06/28
By
Search Engine Indexing is one measurement of Internet Marketing Success!

The goal of Search Engine Optimization (SEO) is to rank high in the search engine index for relevant queries. Being on the first page in the number one slot is certainly the goal, but in reality it is difficult to maintain. However, it is important to find your site on either page one or...

Read more »

What happens when you do a web search, with Matt Cutts

2011/06/11
By
What happens when you do a web search, with Matt Cutts

So what happens when you do a web search? The first thing to remember when you do a Google search is that you aren’t actually searching the web, you are searching Google’s index of the web, or at least as much of it that Google can find. This is done with software programs called...

Read more »

Online Presence: 7 Tools to Get a Website Just Right

2011/05/14
By
Online Presence: 7 Tools to Get a Website Just Right

If traditional marketing is the ‘act of presenting something to someone else’, then internet marketing is the ‘act of presenting something to someone else – online’. And your ‘online presence’ is usually a website which acts as the foundation of all of your online marketing activities. So it is important to get your website...

Read more »

Online Advertising; a Powerful Headline is an Important Real Estate Marketing Idea

2011/05/05
By
Online Advertising; a Powerful Headline is an Important Real Estate Marketing Idea

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Courtesy of Wikipedia Online advertising, also known as web or internet advertising is a great real estate marketing idea and may be one of the most effective advertising...

Read more »

Keyword Research is the foundation of Search Engine Optimization

2011/04/15
By
Keyword Research is the foundation of Search Engine Optimization

To say that keyword research is the most important real estate marketing idea is an understatement. Keyword research is the cornerstone of search engine optimization (SEO), in fact, it is important to do keyword research before you choose a domain, develop the site concept, or write a word of content. It is an art...

Read more »

Facebook Guerrilla Marketing is a good Real Estate Marketing Idea

2011/04/08
By
Facebook Guerrilla Marketing is a good Real Estate Marketing Idea

O.K. So you have filled in all of the blanks at Facebook, you have a few friends and you are catching up with family and friends – NOW WHAT?  An aggressive guerrilla marketer on Facebook can and should use these real estate marketing ideas to promote their brand and market their businesses. 1. Facebook...

Read more »

Online Public Relations – Beyond the Traditional Real Estate Marketing Ideas

2011/04/01
By
Online Public Relations – Beyond the Traditional Real Estate Marketing Ideas

Public Relations (PR) has been a real estate marketing idea that brick and mortar businesses have used for hundreds of years. Today, with Web 2.0, press relations is not just about reaching out to traditional media (T.V., radio, newspapers & magazines), but also to the modern day influencers; Bloggers, Twitterers and Facebookers. The difference...

Read more »

Blog vs Website; What is the best Real Estate Marketing Idea

2011/03/19
By
Blog vs Website; What is the best Real Estate Marketing Idea

Let’s just be clear from the get-go…a blog is a type of website (and an easy marketing tool). A website is any site that you visit online that has a URL and allows you to view the content. Basically that is everything on the internet. In fact, all of the social networking sites that...

Read more »

Alexa Measures Online Presence; a Best Real Estate Marketing Idea

2011/03/16
By
Alexa Measures Online Presence; a Best Real Estate Marketing Idea

Watching your Alexa Traffic Ranking is a good real estate marketing idea, and one measure of a website’s online presence. According to Alexa.com; “The rank is calculated using a combination of average daily visitors and page views over the last three months. The site with the highest numbers of visitors and page views is...

Read more »

Guerrilla Marketing Ideas for Facebook; Part 2

2011/03/08
By
Guerrilla Marketing Ideas for Facebook; Part 2

O.K. So you have filled in all of the blanks at Facebook, you have a few friends and you are catching up with family and friends – NOW WHAT?  An aggressive guerilla marketer on Facebook (or any other social networking site) can and should use these web marketing tools promote their brand and market...

Read more »

Guerrilla Marketing Ideas for Facebook; Part 1

2011/03/08
By
Guerrilla Marketing Ideas for Facebook; Part 1

A successful guerrilla marketer is careful to look for and maximize on every opportunity to reach out to their clients and prospective clients. For the aggressive guerrilla marketer, the social networking site-Facebook offers a lot of opportunity to get the word out to your friends and creatively reach your prospective clients. Guerrilla Marketing is...

Read more »

Social Networking; an important Real Estate Marketing Idea

2011/03/03
By
Social Networking; an important Real Estate Marketing Idea

Tell all your friends and have them tell their friends – because that’s what social networking is all about, passing information back and forth the between friends, family, and business associates. Social networking is all about friends – real ones and virtual ones – and it is also an important real estate marketing idea....

Read more »

Multimedia Marketing-Podcasts, Videos and Webinars; Real Estate Marketing Ideas

2011/02/28
By
Multimedia Marketing-Podcasts, Videos and Webinars; Real Estate Marketing Ideas

Technically, the term multimedia refers to any marketing content that uses a combination of two media forms. In internet terms multimedia marketing refers to web content that goes beyond simple text and graphics – typically in the form of audio and/or video. Multimedia marketing is an important real estate marketing idea, and should be...

Read more »

Mobile Marketing, a great Real Estate Marketing Idea

2011/02/28
By
Mobile Marketing, a great Real Estate Marketing Idea

Simply put, mobile marketing is a stream-lined version of web marketing. Mobile marketing is one of the fastest growing areas of web marketing, second only to social media. This is primarily due to the fact that people carry their mobile phones with them all of the time, just like their wallet and keys. And...

Read more »

Niche Marketing

2011/02/25
By
Niche Marketing

The cornerstone of building a dynamic website is a keyword research. This includes the research and choosing of  keywords with a high demand, and limited competition. Once those keywords are chosen, then the job of the website developer is to create  create the site concept and content around those keywords. This is called niche...

Read more »

Mobile Ready Website; an important Real Estate Marketing Idea

2011/02/12
By
Mobile Ready Website; an important Real Estate Marketing Idea

By the year 2013, it is estimated that more people will be accessing the internet from a mobile device rather than a PC. What that means to the small business owner is…mobile marketing is an important real estate marketing idea, get on-board or you will be left behind. These days, early in 2011, only...

Read more »

Know Web Design Basics; a good Real Estate Marketing Idea

2011/01/10
By
Know Web Design Basics; a good Real Estate Marketing Idea

True or false? “Search engines like big, dumb ugly pages” TRUE! Search engines like plain text. Web crawlers index words and phrases that they find on a web page, and that is all. They do not recognize images, flash, splash or dynamic delivery. However, human visitors are uncomfortable with a screen full of text....

Read more »

$2.95 .Com at GoDaddy.com!
HootSuite Social Media Management for Business. Manage and measure your social media.
BGkjQMfsuIQolxw2_14JITKeHSc.txt