Keyword Research is the foundation of Search Engine Optimization

keyword research is the foundation of search engine optimization, real estate marketing ideasTo say that keyword research is the most important real estate marketing idea is an understatement. Keyword research is the cornerstone of search engine optimization (SEO), in fact, it is important to do keyword research before you choose a domain, develop the site concept, or write a word of content. It is an art form that combines intuition, creativity, and persistence.

The first step in search engine optimization is to write down all of the keywords that you think people are typing into the search engines to find websites just like yours.

For example, let’s say you are a real estate agent in San Francisco, CA and you are just getting started – write down what you think the keywords might be…

  • San Francisco real estate agent
  • Real estate agent in San Francisco
  • Homes for sale in San Francisco
  • Houses for sale in San Francisco

Now, lets go to the Google Keyword Tool page and check ‘demand’ and ‘competition’ of our keywords:

  1. Sign in to your Gmail account
  2. Go to the Google Keyword Tool
  3. Type in a keyword
  4. Check the box next – “Only show ideas closely related to my search terms”
  5. Click on the Search Bar
  6. Double Click on the Competition tab
  7. Document the Global Monthly Searches
  8. Now click on the keyword, this action takes you to the first page of Google for that keyword and document the About […] results number, this is the number of competitor pages.



Global monthly searches Competitor Pages
San Francisco real estate agent 1300 24,300,000
San Francisco Bernal Heights 1600 587,000
Presidio Heights San Francisco 260 248,000
SF Properties 1300 122,000,000
San Francisco investment 5400 161,000,000
Real estate market bay area 1000 9,370,000
Houses for sale San Francisco Ca 1000 2,730,000
houses for sale san francisco 8100 4,790,000
houses for sale san francisco bay area 390 1,020,000
San francisco realtors*** 40,500 4,770,000
San francisco foreclosures 2400 8,750,000
San francisco short sales 590 5,190,000
Foreclosures ca 33,100 16,400,000
Bay view homes for sale 1300 4,600,000
San Francisco Victorian houses*** 1600 201,000
Victorian homes for sale in san Francisco 119 987,000

As you can see the numbers are all over the board, and this is only a small sampling of the data that was found. But what you are looking for is:

A)    At least 1000 Global monthly searches

B)    If possible under 100,000 Competitor pages.

The most promising keywords here are;

A)    San Francisco Victorian Houses

B)    San Francisco Realtors

If this was my project I would be looking for ways to use those keywords as part of my search engine optimization strategy;  in the domain, the website title, descriptive sentence and in the content. And, if the domain is available – Buy IT! In fact, I would develop the entire website around those two keywords…just think of the possibilities.

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