This economy is not helping, but that is no excuse. Some of your fiercest competitors have closed up shop, and there are people out there still doing business.
So, for those of us that are hanging on (by the skin of our teeth), our potential for doing business should be improving…right?
Back to the question, is your website working for you?
If you don’t know, read on…
There are five factors you can monitor to know if your website is working for you:
- Is your website indexed on the first page?
- Are your web traffic statistics improving?
- Is you Alexa.com traffic ranking improving?
- Where does your website rank in comparison to your competition?
- Are people spending money for your services or products?
It is important to periodically (once a month) take a moment to evaluate where your website ranks, and whether you have maximized the traffic that is coming to your website.
Answer the above questions honestly and you will have the answer to the question…is your website working for you? If it is, you don’t need to read on.
How do you get traffic to your website? In simple terms, SEO (or search engine optimization) consists of a group of activities that not only improve your website indexing, but also increase organic traffic to your website. SEO is the nuts and bolts of getting your website to work for you:
- Keyword Research
- Relevant content, blogs
- Online Presence
- Mobile Marketing
- Multimedia marketing
- Online Advertising
- Public Relations
- Social Networking
- Viral Marketing
- Email Marketing
In essence, you need to be everywhere, doing everything all at once. You keep adding content, developing your community influence, writing eBooks, scheduling events, offering free webinars, etc. Driving traffic to your website is a big job that is never done.
However, there are tools that can optimize your efforts;
- Post scheduling tools
- Plugins and widgets
- Contact management email systems
- Broadcasting tools
- Lead capture systems
With these tools you not only integrate all of your marketing efforts, but you can also automate a good part of your efforts. So that you can spend a couple hours a day-driving traffic to your website and the rest of the time servicing your clients and having a life!