Online Advertising; a Powerful Headline is an Important Real Estate Marketing Idea

online advertising, online presence, real estate marketing ideaOnline advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Courtesy of Wikipedia

Online advertising, also known as web or internet advertising is a great real estate marketing idea and may be one of the most effective advertising methods used these days. This marketing idea is effective because you have a lot more say over where your ad gets placed and who sees it.

However, this real estate marketing idea is only as good as the ads you write.

Since you have only a second to grab your potential client’s attention you have to write you ads with passion, excitement and benefits.

Appeal to your reader’s basic needs; hunger, thirst, shelter, safety, social interaction, self esteem, clothing and above all make it sexy. Create a sense of urgency to act now!

You have four short lines to work with;

1. Grab your targets attention with a powerful headline.

2. Create curiosity, captivate your audience and motivate them to click-through

3. Provide details, answer the – what, when, where and why

4. A call to action, give them a reason to click through, as in – ‘Call today!’ or  ‘Search Homes in Tracy’

Out of those four lines however, the headline is the most important and should be carefully crafted.

Below are a few ideas;

  • HOW TO – “Discover the secrets of investing money in income property”
  • QUESTION – “Are you looking for your new dream home?”
  • NEWS – “Announcing a new eBook on Saving Your Home & Avoiding Foreclosure”
  • COMMAND – “Find the new home of your dreams – and SAVE money”
  • TESTIMONIAL – “People are talking about how much they love living in Paradise Valley”

When implementing online advertising, keep in mind that certain words, when combined together, act as a powerful magnet to gain your potential clients’ attention to our ad. And, according to a Yale University study, the following words are the most powerful words in the English language.

  • Money
  • Discovery
  • Save
  • Easy
  • New
  • Love
  • Health
  • Proven
  • You
  • Results
  • Guaranteed
  • Safety

Just as certain words ignite different emotions, so do certain subjects, including; wealth, love, health and safety. When learning the art of writing headlines for online advertising, focus on the basic human needs and emotions, you can increase your sales considerably. Online advertising is a best real estate marketing idea!

Thanks for taking the time to read this article about online advertising. I would love to hear your comments, please add them below. BONUS! Would you like to learn more about how to grow your business with simple marketing ideas? Get instant access to a free Marketing  Ideas video (a $47 value) by going to http://goo.gl/q4YS7

6 thoughts on “Online Advertising; a Powerful Headline is an Important Real Estate Marketing Idea

  1. Internet Marketing is almost endless when you can incorporate many branches rolled into one single campaign. When you take the three top internet marketing models and roll them into a single campaign imagine what you can get back with those results. Search engine optimization, Social media marketing & Pay per click will be bring in more traffic than you might know what to do with! Each plays their own part in the larger picture. SEO will allow that organic traffic to flow from the search engines directly to your website, and PPC will bring in those who might be “window shoppers” but will end up buying once they realize where they should be shopping from.

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