Blog marketing is an excellent way to grab your target market’s attention. But, an even better real estate marketing idea is to set up a lead capture system at your blog. This way you can get that prospect into a one of your email marketing lists so that you can then keep your brand in front of your potential client.
Setting up a lead capture system is a lot like putting together a puzzle. You have to deliver a product to a prospect, after they have opted-in to one of your email marketing lists. So here goes; 4 Steps to setting up a lead capture system.
#1. Convert document to pdf & get URL
First you need to have a digital product. If it is in written form you need to convert it to a pdf. The easiest place to do that is at docs.google.com. Either choose some of your content, or upload a free product to share. Open up the file and click on the Share button in the upper right hand corner. Across from the statement Private – Only the people listed below can access, click on Change. In the next screen, click on Public, then Save. Now you have a url address so that you can share your content with the world.
#2. Install URL at the Thank You Page
Go to mailchimp.com, or any other contact management system, and click on lists, then when that screen opens up, choose one of your lists and click on Forms. Set up your sign up form, then install it at your website. Now go back to your Form and click on the arrow to open up the drop-down under Forms and Responses. Click on “Sign Up Thank You Page”. In the box under Instead of showing this thank you page, send subscribers to another URL, insert the url of your pdf that you just set up at docs.google.com.
#3. Add a new page at website.
You are not done until you create the link to the Sign-up page at your website. Go to your website and open up a new page. Type in a title for that page, then type in a brief description of the product.
#4. Add a link to your Sign-up page
Go back to mailchimp.com and click on Lists, the Forms and when the Sign-up form opens up, click on the tab at the top Share It. Highlight the code and Copy, then go back to your website and at your page, click on the HTML tab in the upper right hand corner, then paste your copied code below your description. Click on the Publish Button, then click on View Page.
That’s all there is to this simple blog and email marketing tool. It can actually be set up in just a few minutes, and if you have a really great Free product, it should generate a lot of email addresses added to your marketing lists.
Thanks for taking the time to read this article on creating a lead capture system. I would love to hear your comments, please add them below. BONUS! Would you like to learn more about how to grow your business with simple marketing ideas? Get instant access to a free Marketing Ideas video (a $47 value) by going to Free Training.