So what is a drip email marketing campaign, and why would we want to implement this type of marketing?
It is important to become a trusted name in email, so that people will open up their emails because they know you won’t waste their time. A drip email markeing campaign that helps people recognize your name and/or your brand.
What is an autoresponder?
Automatic e-mail response application: Originally an auto responder was used to enable Internet users to indicate automatically that they are unavailable to respond to incoming e-mail. An autoresponder is a computer program that automatically answers email sent to it.
Most of us have seen Vacation Responders that email users set up to respond, within seconds, to a received email. Some people use them to send people to their website, some people use them to let people know that they will get back to them shortly, and some people actually use them to let people know they are not available because they are on vacation.
However, we are talking about autoresponders that are used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.
What is a drip email marketing campaign?
Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient.
Why would you want to build an drip email system using an autoresponder?
It’s important to establish your expertise so that when people see your name or brand, they will not only recognize it, they will also know that if your took the time to write something, it’s worth their time to open it up and read it.
When you build this type of drip email marketing system, you are delivering relevant content to a new subscriber’s email inbox on a regular basis, say every 3 to 5 days over a period of a couple of weeks. After awhile, your subscriber starts to recognize your name and inherently understands that your content is worth opening and reading.
Now let’s build a drip email campaign.
Go to blog
- Design a badge. You need a jpg image about the size of your widget space, which in this case is 300 pixels wide. You can design this badge pretty easily in a design program like Publisher using a free image from microsoft clipart. If you need help with this feel free to email me and we will set up a time for a virtual meeting.
- Install badge at blog posting page. Open up your WordPress dashboard, click on Add New Post, type in a title at the top along with the words – do not publish. Upload the jpg file of your badge into the content box.
Go to CMS – mailchimp
- Set up a new list. Click on Lists, then click on Create List. Name the list, then insert your name in ‘default from name’, ‘default reply to’, ‘default subject’ and don’t forget to fill in the ‘remind people how they got on your list’.
- Link picture at blog posting page to list Sign-Up form. Click on Lists, then at your your new list click on Forms and edit the Sign Up form. Take a look at this form and edit if necessary, then click on Share It to copy the Subscribe form URL.
Go to blog
- Once you have the URL, then go to your blog post page, click on your image, click on the link icon, the paste your copied URL into the box in the pop up window. Click Save Draft.
- Now click on the HTML tab (top right hand corner), and copy the html code. Under the Appearance section (left hand column) click on Widgets. Choose a Text widget and click Add. Type in a title in the top box, then paste your html code in the big box. Down below choose your sidebar and position, click Save Widget.
- Test this lead capture system… Click on the blog title at the top, make sure that your widget is in your chosen position, click on the picture and make sure you go to a Sign-In page.
Go to CMS – mailchimp
- To send your first drip email to your new subscriber click on Forms again, and then Open up the Confirmation “Thank You” Page in the drop-down menu. Edit the title, and then add the content for your first tip.
- Test the system to make sure it is working.
Go to CMS or mailchimp
- Now let’s set up your first 2nd drip email using Autoresponder. click on the Autoresponder button at the top of the page and fill in the blanks, click Save
- Under your new Autoresponder click on Create Email, then click on Templates and Basic Layouts, and choose Simple.
- Add your Heading, copy and paste your content, then click on pop-up preview. Make any corrections needed/
- Click Next to approve your autoresponder email, and click Next again. Make any corrections necessary and finally click on Start Autoresponder.
Test the drip marketing system now! Start at your blog
Rinse & Repeat –
Set up the rest of your autoresponders scheduling the 3rd one for 6 days after sign-up, the 4rd one for 9 days after sign-up, and the 5th one for 12 days after sign-up and so on until you are DONE!
Understanding the elements of email marketing is a good real estate marketing idea. If this article was interesting and informative – feel free to leave a comment. And, as a BONUS I am offering no-cost training on an ongoing basis. Just subscribe and we will keep you posted on the upcoming training seminars. Go to Free Internet Training Webinars and take a look at what training webinars are coming up.