Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an Ad server. Courtesy of Wikipedia, the free encyclopedia.
Just thought I would share with you the top three types of online advertising:
They’re small and unobtrusive, and there are lots of them. Often found on result pages of the major search engines – Google, Yahoo, Bing, etc. – “Sponsored Results” or “Sponsored Sites”.
Most of these text ads are contextual or context-sensitive in nature, this means that the ad is served only to websites with content that is directly related to the ad’s content. So when you purchase a keyword for a PPC text ad, your ad will appear on search results pages when someone searches Google, Yahoo, or Bing for that particular keyword. This is the most popular form of online advertising – because they work. This form of online advertising works because of the unique combination of targeted placement and results-oriented payment.
The visual opposite of text ads, ads that display images, animation, even videos. Display ads can be big, like the banner ads you find at the top of many web pages, or small like graphical versions of text ads. Display ads have made a bit of a comeback, as advertisers have begun to experiment with rich media content.
One of the benefits of online display advertising is the variety available. Banner ads run along the top, sides or bottom of a page.
This type of ad appears between web pages, actually in the transition from one page to another. Love them or hate them they are hard to ignore, an they provide a large amount of space to advertise in. Usually include moving images, bright lights, loud noises…can take a long time to load.
Annoying, most reputable advertisers shy away from pop-ups. Pop-up blocking technology found in most web browser blocks pop-ups before anybody can see them. But they still exist and can’t be ignored as an option. Pop-ups can be triggered when a person opens a page, but some online advertisers prefer to trigger their pop-ups when a user exits a page. Either approach is feasible. Images, animations, clickable links.
Today, pop-up ads tend to be used by scammers rather then legitimate online advertisers. Sometimes they show up as system messages, warning about viruses and spyware. When a user clicks the button, malware gets installed.
The interesting thing about online advertising is that companies are willing to invest a large portion of their marketing budgets to these types of ads, when in fact, most people (about 70%) ignore the sponsored ads and click on the websites that are indexed for their organic SEO. That being said, if you need a jump start to your internet marketing efforts, online advertising will do the job and drive people ‘ready to buy’ to your website.