5 Internet Marketing Trends for 2012

2012 real estate internet marketing trends for 2012It is always a good real estate marketing idea to research what’s trending in the internet marketing scene. This year there seems to be a sense of urgency among the internet marketing community, and even though this technology is still in it’s infancy, whatever you do this year is going to benefit your business for years to come.

What follows are the top 5 internet marketing trends for not only real estate agents, but all small business owners;

1. Mobile marketing is moving to the forefront

  • Mobile represents the future of Social Networking
  • 62% of people with smart phone search online
  • For 25% of mobile users, mobile is there only access to the web
  • In 2013 more people will be accessing the internet from a mobile device

There are 3 main types of mobile websites

  1. Mobile versions of existing sites
  2. Plug in based mobile sites from WordPress
  3. Dedicated mobile sites – standalone, multi-page entities, not just a mobile version

Here are some Mobile Design considerations:

  • Avoid flash
  • Redirecting, insure that users who use your site’s URL will arrive at your mobile site
  • Rendering, test to ensure your site appears correctly on all target devices
  • Consistent branding
  • Regular updating

Types of Marketing for Mobile applications

  • SMS text
  • MMS (multimedia messaging service)
  • Voice  messaging
  • Proximity marketing
  • Email marketing
  • QR codes

2. Local marketing is more important than ever

  • 74% of business searches are conducted online
  • 61% of local search results in a purchase
  • Local marketing feeds information to Mobile
  • Consumers who perform local searches are ready to buy your products

How to establish a local presence

  • Set up a free listing at Google Places, Bing and Yahoo
  • Submit your site to local directories
  • Submit your site to local information update directories
  • Get Reviews
  • Offer online coupons

3. Email marketing is the new form of direct marketing

Email marketing is a cost-effective solution to drive your lead generation efforts. It builds and maintains long lasting relationships. Email marketing provides you a way to stay connect to your clients and initiate sales conversations.

An important aspect of Email Marketing is segment your marketing lists. Here are some examples:

  1. Top 100 Hot Prospects
  2. Prospects that will buy in the next year
  3. Prospects that will buy in the next 5 years
  4. Clients
  5. Colleagues
  6. Subscribers

Here are some ideas for pulling leads from social networking:

  • Find Email Addresses on Facebook, LinkedIn & Google+
  • Type into the Search bar the Prospects name and the words ’email address’
  • Message within the Social Networking sites
  • Publish events at social networking sites
  • Set up a lead-capture system
  • Posts with links to a lead-capture system

Ask yourself what impels you to open and read an email. Here are some ideas for email content:

  • Newsletter
  • Case studies
  • Surveys
  • Links to industry reports
  • Webinars
  • Whitepapers
  • eBooks
  • Guides & Step programs

4. Video marketing, there is a reason why YouTube is the second largest search engine

Todays audiences love watching videos, in fact, some people prefer to watch a video rather than read content. Videos can also be viewed on your mobile device, installed in your local marketing sites, linked and embedded in emails and shared at your social networking sites. They can also be used as an advertisement, for training purposes and for sharing information, and just for fun.

There are several types of videos:

  • Advertising videos
  • Educational videos
  • Short informational
  • Q and A videos
  • Silly videos

Here are some ways to market using videos:

  • Shared at Social Networking sites
  • Used as a video blog with a bit of content
  • Used as a follow-up for seminars, meet-ups and webinars
  • Used as a training tool at your website or landing page

How to maximize the use of this marketing tool:

  • Optimize your local search with videos
  • Use keywords in the title and description
  • Make a mini video for everyone of your services
  • Reach out to the video community
  • Distribute your videos TubeMogul, or another similar tool

5. Inbound marketing is cutting edge

Inbound marketing is what you do with all of the above marketing tools. Inbound marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and its products. Today buyers use the internet and social media to learn about the products and services that best meet their needs.

Inbound marketers offer their prospects (and clients) useful information, tools and resources to attract them to their website. Inbound marketing is all about building relationships, engaging in conversations and giving people what they want most – timely relevant information to help them make their buying decisions.

Inbound marketing tools include; blogging, content publishing, SEO, and Social Media, including:

  • Facebook
  • LinkedIn
  • Twitter
  • Google+

In fact, all of the tools above can be used to drive traffic to your website. Create an advertising video, post it at your social networks and people will watch it.  Establish a local marketing campaign, and local people will not only be able to find you, the will find your website, your links to your social networks and maybe, (just maybe) share your information and expertise with their friends, followers and connections. Email marketing is a cost effective way to reach out to your Prospects, Clients and Colleagues so that your name (or business) is what they think of ‘first’ when it is time to buy.And social networking is (or should be) the vehicle that send people to your website (or marketing hub) automatically.

6 thoughts on “5 Internet Marketing Trends for 2012

  1. Great article, so much useful information! I believe Mobile Apps will eventually become a necessity for businesses of all sizes with all budgets. And you no longer need to hire developers to create your apps. it is now literally as easy as making a powerpoint document. With viziapps platform, you dont need to know anything about coding. This is the first and only platform that lets you access back-end data to and from your device, including Google Spreadsheets, without coding. Create your own app and test it on your phone for free: http://www.viziapps.com/LearnMore.aspx This technology fits every budget.

    this is going to change how small-medium businesses employ their marketing strategies. mobile app technologies gives small businesses a fighting chance to compete with the big players.

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  5. Wow Tom, I’m sorry to say this, but I couldn’t drsigaee more. How about this scenario:Start with a SaaS based blogging platform (don’t mean to be self serving here) but this eliminates steps 3, 4, 5, 6 & 8 .basically anything that requires IT or special training.Empower every employee in the organization to blog on the what they are doing today. Who did they help? What problem did they solve for a customer? How did they think about the product or service today?Trigger emails to every customer after every interaction. Ask them questions like: Why did you do this? What problem were you trying to solve when you came to us? What advice would you have for others facing a similar situation?For those customer stories that get published trigger another email back to them praising their story and include a share button in the email. People with share their own story to their friends a lot quicker than they will share a story you wrote.Done. Total investment, One content coordinator (forget the pain of point two) working about an hour a day and the cost of some emails.Looking for help on point number one? the C level. Talk about traffic and conversions. Blogs have about 10x the click through rates of traditional website landing pages. C level people love measurable activities that grow the business. Content = New Business.How about the idea that Content Marketing is slow? Head out the long tail. Start your focus on short term keywords that have high value but low competition. Think about Geographies you serve and direct your content there. Anyway, I’m glad I found this post and if you are interested I’d be happy to share lots of specific cases on how companies like Sears, Bass Pro Shops, Expedia along with hundreds of smaller companies are executing amazingly successful content marketing programs using this methodology.

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