What is a Lead Capture System?
Facebook now offers an iFrame app which can be set up to capture email addresses when people visit your business page for the first time. This is a great way to establish your expertise and if you offer a series of tips or steps over a several day period, your subscribers will start to recognize your name. So when the subscriber sees your name in other emails, they are assured that if they open your email they will find relevant information that won’t waste their time.
What is a drip email marketing campaign?
Drip marketing is a communication strategy that sends, or “drips,” a pre-written (or pre-recorded video) set of messages to customers or prospects over time. These messages often take the form ofemail marketing, although other media can also be used. Drip marketing is distinct from otherdatabase marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient.
Why would you want to build an drip email system using an autoresponder?
It’s important to establish your expertise so that when people see your name or brand, they will not only recognize it, they will also know that if your took the time to write something, it’s worth their time to open it up and read it.
When you build this type of drip email marketing system, you are delivering relevant content to a new subscriber’s email inbox on a regular basis, say every 3 to 5 days over a period of a couple of weeks. After awhile, your subscriber starts to recognize your name and inherently understands that your content is worth opening and reading.
How to build a Lead Capture System at a Facebook Business Page
- Create the artwork. You need a jpg image about the size of your widget space, which in this case is 300 pixels wide. You can create this artwork pretty easily in a design program like Publisher using a free image from microsoft clipart.
- Install the artwork at blog posting page. Open up your WordPress dashboard, click on Add New Post, type in a title at the top along with the words – do not publish. Upload the jpg file of your badge into the content box.
Go to your email marketing system, I use mailchimp.com.
- Set up a new list. Click on Lists, then click on Create List. Name the list, then insert your name in ‘default from name’, ‘default reply to’, ‘default subject’ and don’t forget to fill in the ‘remind people how they got on your list’.
- Link picture at blog posting page to list Sign-Up form. Click on Lists, then at your your new list click on Forms and edit the Sign Up form. Take a look at this form and edit if necessary, then click on Share It to copy the Subscribe form URL.
- Once you have the URL, then go to your blog post page, click on your image, click on the link icon, the paste your copied URL into the box in the pop up window. Click Save Draft.
- Now click on the HTML tab (top right hand corner), and copy the html code.
- Now go to your Facebook Business Page. We are going to create a Welcome page. Type in the term ‘iframe apps’ in the search bar, then click on the link with over 2,000,000 monthly users, and finally click on install this app. Once you are at the app (pictured below) paste the html code in and click on Submit.
- To send your first drip email to your new subscriber click on Forms again, and then Open up the Confirmation “Thank You” Page in the drop-down menu. Edit the title, and then add the content for your first tip.
- Test this lead capture system… Open your Facebook Welcome page, click on the image, and the Subscribe Form should come up. Go ahead – subscribe and make sure you go right to your first tip.
Set up your first autoresponder
Go to mailchimp (or whatever contact management system you are using).
- Now let’s set up your first 2nd drip email using Autoresponder. click on the Autoresponder button at the top of the page and fill in the blanks, click Save
- Under your new Autoresponder click on Create Email, click on Send to entire list, make sure that your campaign info is correct (click next), then click on Templates and Basic Layouts, and choose Simple.
- Add your Heading, copy and paste your content, then click on pop-up preview. Make any corrections needed.
- Click Next to approve your autoresponder email, and click Next again (at the html page). In the next screen you have a chance to make any corrections necessary and finally click on Start Autoresponder (down at the bottom of the page)
- One final step, at your Facebook Business page, click on the Edit Page link in the upper right hand corner, then click on Manage Permissions. You have to set this Welcome page as your default landing page.
NOTE: If you tested the lead capture system (back at the first Tip) and entered your email address, then you should be getting these autoresponders in your email inbox in the next few days.
Rinse & Repeat –
Set up the rest of your autoresponders scheduling the 3rd one for 6 days after sign-up, the 4rd one for 9 days after sign-up, and the 5th one for 12 days after sign-up and so on until you are DONE!
O.K. Once your subscriber has received all of your autoresponders – NOW WHAT?
What do you do to keep the attention of these subscribers? Keep it low-key… it’s now time to start building relationships.
#1. Send the subscriber a personal email asking what Social Networking sites they belong to so that you can connect to them there.
#2. Send the Subscriber another personal email asking how you can help them grow in their chosen field or business.
#3. Add the subscriber to another list
#4. Send the subscriber your newsletter.
#5. Send the subscriber an invitation to any events you think they might be interested in, yours or someone else’s.
#6. Send the subscriber links to blog posting & videos
Send regular emails out at least once a month, but not more than once a week unless you are promoting an event. Keep your name (or brand) in front of that subscriber so that they won’t forget who you are.