Are you Ready for the New Age of Mobile Marketing-Part 1

Mobile Marketing, the New Age of Internet MarketingMobile marketing is moving to the forefront

  • Mobile represents the future of Social Networking
  • 62% of people with smart phones search online
  • For 25% of mobile users, mobile is their only access to the web
  • In 2013 more people will be accessing the internet from a mobile device

Compared to print, radio, television or other traditional kinds of advertising, mobile marketing is inexpensive, immediate and personal. A cell phone is a personal device. When a person leaves the house, they take with them three things – their purse or wallet, their car keys and their mobile phone.

There is a greater connection between a business and a customer when sending a text message than a billboard.  It is no wonder that mobile marketing has established itself as one of the fastest growing marketing channels today with predicted four-fold growth over the next four years.

Mobile marketing is a viable new way to create customer loyalty, increase awareness and boost sales. With smartphones and tablets on the upswing, text message advertising is destined for rapid growth. Text message marketing is being adopted among consumers who use their mobile device 24/7. It provides a means to connect to a potential customer when they are most likely to buy. Mobile marketing is poised to explode into a $50 billion dollar industry by 2015.

Are you ready to catch the mobile marketing wave to propel your business to a brand new level?

Mobile Marketing starts with Local Marketing…

  • 74% of business searches are conducted online
  • 61% of local search results in a purchase
  • Local marketing feeds information to Mobile
  • Consumers who perform local searches are ready to buy your products

Early in 2010 I was on the road with Larry Matos, President and Broker for Century 21 M&M. He asked me to get directions to the Fairfield office. So I pulled out my brand new Droid, and typed in Century 21 Fairfield. What popped up was the information that I had installed at Google maps in September 2009, word-for-word.

In the process of getting all of the Century 21 M&M offices on the first page of Google maps, I had inadvertently also managed to impact Mobile Marketing.

Not only could I access the address and phone number of the Century 21 M&M Fairfield office, I now had GPS available to drive us right to the front door.

How powerful is that!

Many of you have already set up your listing at Google places, but are you getting any traffic from that activity? There are only 7 listings on the first page, so it can be a challenge to get your listing on the first page. However, it is worth the effort because once you are on the first page of Google Places, people start calling.

Local Marketing starts at Google Places

Go to
The key to Google Places is to fill out the form completely. When they ask for pictures, upload pictures. When they ask for videos, add Youtube video links.

After you submit, Google will be sending you a letter with a digital code (in about 7-10 days) that you need to apply to your listing to activate it.

NOTE: You can’t just put your listing up and forget it. In order to stay on the first page you have to put some time into maintaining your place. You need to monitor your Dashboard and where your listing is indexed to make sure you stay indexed on page one of Google places.

You have a much better chance of showing up on page 1 for Local Search if you;

  • Get Reviews listed at several directories, the more the better.
  • Offer online coupons available at the local directories – Google, Superpages
  • Submit your business to at least 25 Local Directories.

25 Business Directories For Local Marketing

1. Google
2. Bing
3. Yahoo!
4. Yelp
5. Merchant Circle
6. LinkedIn
9. Whitepages
10. Supermedia
11. Yellowbook
12. CitySearch
13. Mapquest
14. Biznik
16. Foursquare
17. ThinkLocal
18. CitySlick
19. USYellowPages
20. MyCity
22. Dex
24. TeleAtlas
25. Justclicklocal

Mobile Optimized website required

3 main types of mobile websites

  1. Mobile versions of existing sites, WordPress offer a one click solution.
  2. Plug in based mobile sites for WordPress (WPtouch,wapple architect, MobilePress), Drupal (Mobile Plugin) and Joomla (Mobile Joomla).
  3. Dedicated mobile sites – stand alone, multi-page entities, not just a mobile version; You can use or to set up a free mobile website. Mobisite, Wirenode (free for personal use), bMobilized, Mobify (for eCommerce).

NOTE: Design pages for mobile visitors, easy to read and access on mobile. Mobile sites need to be simple & utilitarian to allow visitors to quickly get the information they are looking for.

Mobile Design considerations:

  • Avoid flash
  • Redirecting, insure that users who use your site’s URL will arrive at your mobile site
  • Rendering, test to ensure your site appears correctly on all target devices
  • Consistent branding
  • Regular updating


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