Have you ever heard the term DNS? It stands for Domain Name System which is the Internet’s way to allow Users to refer to web sites and other resources using an easy to remember domain (such as www.google.com) rather than an IP address (such as “18.104.22.168”) which is assigned to each computer on the Internet.
A domain name is made up of a series of labels separated by dots (refer back to www.google.com).The shorter label on the right (.com) is referred to as the TLD. Each TLD includes a second-level domain (such as “google”) and sometimes a third-level domain (such as “www”) and all together they become a web address – www.google.com.
Some facts about domain names:
- .TLDs with two letters (such as .de, .mx, .uk) have been established for over 250 countries and external territories and are referred to as ‘country-code’ TLDs (ccTLDs).
- Most TLDs with 3 or more characters are referred to ‘generic’ TLDs, or gTLDs. Domain names may be registered in .com, .net, and .org without restriction. However, .edu, .gov, .int, and .mil were created for limited purposes.
- Then there are sponsored TLDs (sTLD) and unsponsored TLDs. Basically, a sponsored TLD is a specialized TLD that has a sponsor representing the narrower community that is most affected by the TLD and an unsponsored TLD operates under policies established by the global Internet community directly through the ICANN process.
- And, finally there is one special TLD, an .arpa, which is used for technical infrastructure purposes, administered by ICANN in cooperation with the Internet technical community under the guidance of the Internet Architecture Board.
Which means that these days it is difficult to find a name that is not already attached to a .com. Of the 225 million domain name registration across all of the TLDs, .com and .net number almost 114 million of them.
About 88% of .com and .net domain names send you to a website, and 71% of those websites are multi-page websites, and 17% are one page websites.
Finding a .com niche domain is a good real estate marketing idea…
My advice to all of you thinking about buying a domain is to first do a keyword research, looking for high demand keywords with limited competition. In other words, find a niche, buy a .com domain integrating your niche keyword and then base your website and brand on that keyword.