Jim Fortin Introduces Zero Effort Selling for Realtors

Stop selling and start closing more business.

Jim Fortin trains Realtors and other sales people to lead prospects using the power of suggestion. In other words, how to plant suggestions that people begin operating on and they are not even aware that they are being led.

He uses the example of an old Tylenol television advertisement. In just 19 words the Tylenol people suggest to Moms to use depend on their product.

“Moms, cold season is here, when your  little one gets sick, you can depend on Childrens Tylenol.”

First, they suggest that during the first week of November, the cold season arrives. Next they suggest that children always get sick during cold season, and Mom can  always  depend on Childrens Tylenol.

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