Online visibility requires action to make it happen.
Below are 10 things you can do to increase your online visibility for your real estate business:
- Planning – First and foremost, when it comes to online visibility, you have to know what it is that you want to accomplish. So take some time and write down exactly what your goals are and what steps you need to take to accomplish those goals. If you don’t know what steps you need to take, now is the time to do some research.
- Determine your USP (unique selling proposition). Know what makes you different from your competition and make sure you are able to communicate your USP clearly. Once you identify your USP you need to be able to clearly communicate why it is of value to your ideal client. Stay focused and develop your expert reputation around this USP.
- Create a client persona. It’s not all about you, after all there is a human at the other end of every transaction, so take the time to describe that person in detail so that you can tailor your marketing efforts according to; demographics, geographics, values, interests, brand preference, style, habits, etc. This knowledge will also help you avoid marketing tactics that don’t work.
- Develop a list of keywords and do the research. The use of keywords in relevant content is one of the major building blocks to online visibility. Using a keyword tool such as Google’s Adwords/Keyword Tool, build a list of relevant keywords that have a significant global monthly demand, and limited competition. Decide on one keyword that you can use for your site concept keyword, and maybe 10-15 other keywords that you can use strategically throughout all of your online marketing efforts.
- Establish a website. As the hub of your internet marketing effort to increase your online visibility, your website/blog is the most important marketing tool you have. Don’t risk your internet marketing efforts with a website that is poorly developed and hard to maintain. A Godaddy WordPress website enables you to easily add new, relevant content that your audience needs and keeps the search engines happy.
- Creating relevant and interesting content and then give that content away will increase your online visibility; blogs, ebooks, white papers, webinars, step-by-step guides, etc. This content should establish your reputation as an expert and build trust. You can also offer this content in exchange for contact information.
- Build your brand, consistently. Start with your Website and then develop your social networking sites with the same look (if possible) and consistent message; facebook, facebook business page, google+, LinkedIn, Twitter, Pinterest, etc. Try to create a UserName that you can use across all social media sites that is relevant to your business.
- Implement a Local Marketing strategy. Sign up for business listings at the search engines; Google Local Business Center, Bing Local Business Listing and Yahoo! Local. Add images and a keyword rich profile and point it back to your website or blog. And then sign up for business listings at 10-15 local directories; Yellowbot, Yelp, ZipWeb, iBegin, etc. Ask your clients to write reviews and recommendations as these can be incorporated into the listing.
- Engage with your Friends, Followers & Connections at your social networking sites. Engage with your current your sphere of influence, and make it a goal to reach out to people that are in your target market. If you will write relevant content at your blog (regularly) and link back to that content at your social networking sites, you will be establishing your expertise and building trust.
- Pay attention to your statistics. One thing the internet does extremely well is provide statistics. Pay attention to what sort of posts engage the most visitors. Add Google Analytics to your website, check out the Facebook business page Insights, or free tools that measure your social media influence; Klout, MyWebCareer, TwentyFeet, etc.
All that being said, it is important to learn as much as you can about real estate marketing so that you will know the difference between someone that knows a little about internet marketing and someone that just knows how to use their Facebook Profile really well. Internet Marketing is a hands-on activity that needs constant attention… you can’t just set up up and expect it to send your target market to your doorstep. You actually have to show up to work at it on a regular basis.