Tips for Managing your Brand Reputation

“Your character is what you really are while your reputation is merely what others think you are.” ~ John R. Wooden Back in the day when we were all practicing Old School Marketing you could expect an upset customer to to tell 7 of their friends. Back then an occasional upset customer was acceptable and…

Building a Brand; Steps 5, 6

***3rd article out of series of 3 Step 5. – Designing your Logo A logo is the graphic design that conveys your brand name and character in your marketplace. The best logos are unique, simple, and strong representations of your brand. Your logo is the face of your organization. Keep it simple. It needs to…