Tips for Managing your Brand Reputation

“Your character is what you really are while your reputation is merely what others think you are.” ~ John R. Wooden Back in the day when we were all practicing Old School Marketing you could expect an upset customer to to tell 7 of their friends. Back then an occasional upset customer was acceptable and…

Building a Brand; Steps 1, 2

Did you know that today’s average consumer faces a barrage of up to 3,000 advertising and promotional messages every single day? And, did you know that a brands is a  promise that you make to your clients?  The fact is, branding is the process of developing consumer beliefs and perceptions that are accurate and in…

Building a Brand; Steps 3, 4

***2nd article out of series of 3 Step 3 – Putting your Brand into Words Your vision statement is your ultimate dream; your mission is how you’ll achieve your aspirations. Vision Statement Ask the questions: 1. Why drives you to get up and go to work in the morning 2. What GOOD do you want…

Building a Brand; Steps 5, 6

***3rd article out of series of 3 Step 5. – Designing your Logo A logo is the graphic design that conveys your brand name and character in your marketplace. The best logos are unique, simple, and strong representations of your brand. Your logo is the face of your organization. Keep it simple. It needs to…

Guerrilla Marketing Ideas for Facebook; Part 1

A successful guerrilla marketer is careful to look for and maximize on every opportunity to reach out to their clients and prospective clients. For the aggressive guerrilla marketer, the social networking site-Facebook offers a lot of opportunity to get the word out to your friends and creatively reach your prospective clients. Guerrilla Marketing is and…