Types of Online Advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail…

Online Presence: 7 Tools to Get a Website Just Right

If traditional marketing is the ‘act of presenting something to someone else’, then internet marketing is the ‘act of presenting something to someone else – online’. And your ‘online presence’ is usually a website which acts as the foundation of all of your online marketing activities. So it is important to get your website just…

Is your website working for you?

Well…is it? Are people spending money for your services? This economy is not helping, but that is no excuse. Some of your fiercest competitors have closed up shop, and there are people out there still doing business. So, for those of us that are hanging on (by the skin of our teeth), our potential for doing…

Niche Marketing

The cornerstone of building a dynamic website is a keyword research. This includes the research and choosing of  keywords with a high demand, and limited competition. Once those keywords are chosen, then the job of the website developer is to create  create the site concept and content around those keywords. This is called niche marketing,…