First let’s review what we have learned about the Sales Funnel so far; A Sales Funnel is a simple visualization tool that shows how the sales cycle works for every prospect or sales opportunity. The metaphor of a funnel, wide at the top and narrow at the bottom, helps us to define and monitor the…
For those of you that have been reading these articles on the Sales Funnel, I thought I would simplify the steps that it takes to set up the second stage-Lead Nurturing; 1. Determine your goal – Decide what actions make a lead ready to buy, and decide what type of content will qualify them. 2.…
In the last blog I shared information about the Sales Funnel; Nurturing Leads… how to keep your prospect engaged with your content on an ongoing basis and gradually introducing them to the more advanced stages of the sales cycle. For those of you wondering how you are going to accomplish that task, I decided to…
Have you set up Stage I of your Sales Funnel yet? Are you capturing subscribers to your blog? Have you been building an audience and establishing your credibility with regard to your services/products? Have you set up a lead-capture system? How many prospects do you have in your Contact List? Are you ready to move…
The focus at Stage I of the Sales Funnel; the Top End, is to attract and qualify people who might be interested in purchasing your products further down the sales funnel. At this stage you begin the process of refining your target customer, establishing your expertise and educating the prospect of the possibilities you and…
Technically, anybody that is in your sphere of influence is a prospect AND is in the top end of your sales funnel… friends, family, social media friends, followers, connections, group members, etc. Maybe they read your Facebook, LinkedIn, Google+ or Twitter posts, and maybe they have attended one of your presentations. The point is you…