Sales Funnel;Types of Lead Nurturing Content

In the last blog I shared information about the Sales Funnel; Nurturing Leads… how to  keep your prospect engaged with your content on an ongoing basis and gradually introducing them to the more advanced stages of the sales cycle. For those of you wondering how you are going to accomplish that task, I decided to…

Stage II of the Sales Funnel; Lead Nurturing

Have you set up Stage I of your Sales Funnel yet? Are you capturing subscribers to your blog? Have you been building an audience and establishing your credibility with regard to your services/products? Have you set up a lead-capture system? How many prospects do you have in your Contact List? Are you ready to move…

Stage I of the Sales Funnel; The Top End

The focus at Stage I of the Sales Funnel; the Top End,  is to attract and qualify people who might be interested in  purchasing your products further down the sales funnel. At this stage you begin the process of refining your target customer, establishing your expertise and educating the prospect of the possibilities you and…

The Sales Funnel; Just exactly what is a prospect

Technically, anybody that is in your sphere of influence is a prospect AND is in the top end of your sales funnel… friends, family, social media friends, followers, connections, group members, etc. Maybe they read your Facebook, LinkedIn, Google+ or Twitter posts, and maybe they have attended one of your presentations. The point is you…